## CRM integration

The send endpoint works hand-in-hand with your CRM. If you have **HighLevel** or **HubSpot** connected, outbound messages sent through the API appear inside your CRM — just like messages sent from the Project Blue app.

### Auto-create contacts

By default, `shouldAutoCreateContact` is `true`. This means if you send an outbound message and the recipient does not already exist as a contact in your CRM, we will automatically create the contact for you along with the message.

Set `shouldAutoCreateContact` to `false` if you only want messages logged for contacts that already exist in your CRM.

> **This field is only relevant if you have a supported CRM connected**
>
> If no CRM is connected, `shouldAutoCreateContact` has no effect. Messages are still sent normally regardless of this setting.

### HighLevel

Outbound messages are synced directly into **Conversations**. If the contact doesn't exist and auto-create is enabled, we create the contact and the message appears in their conversation thread.

### HubSpot

Outbound messages are logged as an **activity** on the contact record. If you have a HubSpot **Inbox** enabled, the message is also delivered there for your team to see and reply from.

If the contact doesn't exist and auto-create is enabled, we create the contact in HubSpot first, then log the activity.

**Request — Existing contacts only**

The message is logged only if the contact already exists.

```bash
curl -X POST https://api.tryprojectblue.com/send-api-message \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "message": "Hey! Following up on our call earlier.",
    "phone": "+15551234567",
    "shouldAutoCreateContact": false
  }'
```